Seeking out innovative cosmetics from just about every corner of the earth is one of La Rivière Distribution’s main objectives and in so doing this distribution company truly differentiates itself by offering the very best to its customers. Furthermore, when you discover who is behind this smooth sailing operation you will understand just why!
Nikki Field, British through and through, is President and Managing Director of La Rivière Distribution.
Yes! It’s her we have to thank for the successful implantation of the John Frieda hair product range in France. Before Nikki’s nomination, the now world famous name in hair care was totally unknown in France. As manager of the French subsidiary Nikki achieved an amazing and unexplored feat, placing the products simultaneously in all distribution circuits from selective to mass market as well as pharmacies and drugstores. This visionary distribution strategy is still considered a model in the business.
The Spring becomes a River!
La Rivière Distribution is on the move! What started out as a small yet tightly run ship is constantly expanding, evolving and thanks to their expertise and their unique tried and tested strategy, other companies are now handing over their French launches and consequent commercial business to La Rivière Distribution.
La Rivière Distribution is a very cosmopolitan enterprise and has chosen quite naturally to specialise in “niche” brands, often foreign, wanting to get a foothold in the French market.
Thanks to La Rivière’s innate ability to seek out and commercialise innovative new products the famous American eyelash serum RevitaLash® and Pure Marula Oil from John Paul Selects are now widely available to the delight of French consumers.
Nikki and her team regularly travel throughout France assisting and training resellers and airline tickets are always at hand to fly off in search of new products to broaden La Rivière’s portfolio.
La Rivière : pragmatic, visionary, reactive
La Rivière Distribution attaches great attention to detail and to the specific ADN of each of its clients. For that reason, the company offers a truly tailor made service and has set up what can best be described as a “delta” of services that include consulting at one end of the scale right up to the launch and commercialisation of a brand at the other.
The company handles the majority of its service “in-house” :
- Market study
- Marketing – Adapting a brand to be in keeping with the local market
- Administration involved in the pending commercialisation of a product
- Logistics – the Rivière Distribution has its own order, fulfilment and dispatching platform strategically situated in Aveyron, in the centre of France
- Translating and interpreting
- Communication, PR and social networking
At present la Rivière has two activity poles:
Upstream, an office in Paris, the capital of chic at the heart of the “beauty business” to be able to track trends, carry out market studies and in so doing offer clients that little extra something!
Further downstream in the beautiful county of Aveyron situated in the centre of France is La Rivière’s administrative and logistical hub, where orders are handled and dispatched from its own in-house platform, cutting out the middleman to ensure reliability and traceability.
A Mind Set … a Promise
La Rivière Distribution continues its journey but carries with it the profound and sincere desire to preserve its “human” dimension … that epitomised by Nikki herself and her team.
La Rivière’s promise? “Our objective, when it comes to the growth of our company, is to preserve the special relationships that we have with our clients and continue to offer them amazing products coupled with amazing service”.